Screen Shot 2022-04-12 at 9.39.01 AM.png

Simulated Live

Why?

Simulated Live (sometimes “simulive”) events deliver a pre-recorded presentation at a specific date and time, usually to enable realtime interaction. At V2 we guide clients through a host of nuances in route to producing great videos and maximizing audience engagement.

What’s distinctive about Simulated Live events?

Use of pre-recorded presentation content at a specific date and time enables more than just adding realtime interaction. 


For instance,

…from a production perspective:

  • Presentation content may be edited to exacting standards

  • The video used for the presentation content may be of higher quality than a webcam

  • Audiences can still be engaged in real time with polls, chat, Q&A

  • It may be easier to hold a “rehearsal” if not also trying to get that on the presenters’ calendars

…from a business case perspective:

  • “Scarcity” is created by a live event that isn’t present for on-demand content

  • Unique ways of creating value for a live audience are preserved (e.g., adjusting how questions are answered based on who is asking, use of a word cloud or other real time visual, running a contest or game, etc.)

  • It’s easy to repeat a simulated live event without asking for more commitments from the speakers

  • Multi-session, multi-day Virtual Events often blend use of Simulated Live sessions with Livestreaming and Webinars to accommodate different use cases (e.g., the “opening keynote” vs a “hands on breakout session”)

  • They provide “fall back” options when the presenter is scheduled to be live, but availability is uncertain or changes


What should you consider?

Several parts of a Simulated Live event are different from a completely live webinar. The video of the presenter needs to be recorded and edited and may include other elements such as titles or slides (and this depends on the platform/software being used).


Note that this could be shot in a professional studio, but a good quality result can even be captured over the web. It’s useful to remember that “engagement” isn’t synonymous with “perfection.” We assist clients for whom budget is no problem, but many find that a “good enough” presentation video is still highly satisfactory for online audiences that are used to typical webcam meetings because Simulated Live events can be engaging and participatory in other ways. For instance, one consideration how Q&A is handled may be different depending on whether or not the presenter is available for textual responses.


How does V2 approach Simulated Live?

Because Simulated Live events are done in the context of other platforms (like via a webinar or livestream), many details are the same with the big exceptions of producing the presenter video(s) and planning audience interaction. Importantly, we partner with expert video producers who we call on for clients desiring that level of production and, as always, your V2 Program Manager is your single point of contact for ease and clarity of communication.


Supported tech and extras

Many enterprise platforms include the ability to execute Simulated Live events natively (e.g., ON24, Webex, GoTo), but V2 can make this work with any platform. Because a primary component is a pre-produced video of the presenter, the “extras” are a function of video editing/production and not the platform itself, we can do whatever you imagine in video (e.g., adding titles, editing for time or mistakes, adjusting coloration, adding music or effects, etc.).


Importantly, V2 also brings an eye to helping you plan and execute the live event itself, because elements of interaction such as polls or Q&A may need to be delivered differently (we’ve even run Simulated Live events with no-one from the client present). As always, it’s best to begin with what you desire to accomplish both from a production perspective and a business case perspetive, and we’ll figure out how to make it sing so you can focus on other things.

At a glance...

Potential challenges

  • Need the event to "go live" at a particular time but have a presenter who may not be available at that time

  • Need to incorporate polls, chat, and other tools for real time engagement

  • Need to repeat the same event more times than a presenter has availability

V2 solutions

  • Work with presenter(s) in advance to capture and edit their presentation

  • Design and coordinate engagement strategies into the event and coordinate staffing to manage

  • "Push" pre-recorded assets during the live session to create a seamless audience experience

Related Insights