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Drive webinar demand with email marketing

A Thought Leader Conversation with Bob Hanson, “The Webinar Guy"

Unlike driving response to a white paper or similar content asset, webinars and webinar series have lifecycles. So what works? What doesn’t? And where are you possibly leaving money on the table?

In this episode of V2’s Thought Leader Conversations,’s Bob Hanson joins Roger Courville to share proven strategies and tactics honed over years of driving to demand to professionally-produced webinars and series.

Topics addressed include:

  • A framework for invitation emails that work

  • How many email invitations promoters should use for webinars

  • Unique considerations to think about for reminder and follow up emails

  • Essential elements of compelling messaging

  • How to think of email sequencing

  • And more!


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