The Thought Leader Conversations answer from Erica Maki, Content Marketing Manager at Outreach.io might surprise you. Erica is legit – she spent more than 10 years at GoTo producing webinars for lead generation, pipeline maturation, and customer engagement.
Join us for a casual-but-insightful exploration of webinar ideas and best practices, including questions and topics such as:
Are webinars dead?
How to approach polls and other tools of engagement
Tactics for improving response rates to end-of-event surveys
How to use extended Q&A
Alignment between sales and marketing
The biggest mistake marketers make when planning content