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If a bona fide webinar expert offered up one tip, what would that be?

The Thought Leader Conversations answer from Erica Maki, Content Marketing Manager at might surprise you. Erica is legit – she spent more than 10 years at GoTo producing webinars for lead generation, pipeline maturation, and customer engagement.

Join us for a casual-but-insightful exploration of webinar ideas and best practices, including questions and topics such as:

  • Are webinars dead?

  • How to approach polls and other tools of engagement

  • Tactics for improving response rates to end-of-event surveys

  • How to use extended Q&A

  • Alignment between sales and marketing

  • The biggest mistake marketers make when planning content


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