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Intelligence Strategy for Virtual Event Programs | Aaron Cole & Roger Courville, CSP

Capturing an email address and a couple registration questions is one thing, but if you want to think a whole lot more strategically about data intelligence when it comes to webinar and virtual event programs, this Thought Leader Conversation is for you.

In this #ThoughtLeaderConversation both Aaron Cole, V2’s CEO and Roger Courville, V2’s Head of Strategy bring to bear more than 40 years of combined industry experience as they talk about

  • Why smart marketers are thinking beyond the reg page

  • How webinars and virtual events differ from typical data/intelligence gathering opportunities

  • How organizations are bridging the data gap for hybrid events

  • Trends we are seeing in terms of utilizing intelligence

  • How tech integrations affect your opportunities

  • Case study for utilizing qualitative information for a sales program

  • Working with speakers and moderators to improve response rates

  • And more…


Series: Thought Leader Conversations

Sponsor: V2, LLC -- virtual and hybrid event production,

Host: Roger Courville, CSP,


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