top of page
Search
![Marketing in an AI world | Lauren Sawyer](https://static.wixstatic.com/media/3d3a22_758d0805932542148988980427f27e23~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/3d3a22_758d0805932542148988980427f27e23~mv2.webp)
Roger Courville, CSP
Sep 26, 202426 min read
Marketing in an AI world | Lauren Sawyer
If you’re the marketer who needs to reach a market of owners and sales managers – particularly in a world deep in AI – what do you do?...
![Open doors as a marketing book author | Cathy Fyock, CSP](https://static.wixstatic.com/media/3d3a22_1df9e6c74f374e75b36b2b9dbb920e94~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/3d3a22_1df9e6c74f374e75b36b2b9dbb920e94~mv2.webp)
Roger Courville, CSP
Sep 23, 202433 min read
Open doors as a marketing book author | Cathy Fyock, CSP
Let’s be honest, marketing executives have mastered a lot of skills – but if using authorship of a book or workbook to open doors for you...
![Marketing to build a sustainable competitive advantage | Mitchell Gooze', CSP](https://static.wixstatic.com/media/3d3a22_35f8755a3dc7425eb8835a6210ffdccf~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/3d3a22_35f8755a3dc7425eb8835a6210ffdccf~mv2.webp)
Roger Courville, CSP
Sep 17, 202431 min read
Marketing to build a sustainable competitive advantage | Mitchell Gooze', CSP
Why has a focus on sales NOT helped most companies? And what exactly is the source of sustainable competitive advantage? In this episode...
![Maximizing your marketing spend | Cliff Quicksell, CSP, MASP, MASI](https://static.wixstatic.com/media/3d3a22_e8b892fb54e247f2a4d8a30433ca2e38~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/3d3a22_e8b892fb54e247f2a4d8a30433ca2e38~mv2.webp)
Roger Courville, CSP
Sep 12, 202432 min read
Maximizing your marketing spend | Cliff Quicksell, CSP, MASP, MASI
What can you learn from a guy who’s won 30+ awards for creative marketing campaigns? Plenty! (Oh, and is Cliff's last name really ...
![Thriving in high-pressure marketing environments | Michael Licenblat, CSP](https://static.wixstatic.com/media/3d3a22_d6c4336cf21948c8b05bdb8f83e0699e~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/3d3a22_d6c4336cf21948c8b05bdb8f83e0699e~mv2.webp)
Roger Courville, CSP
Sep 9, 202427 min read
Thriving in high-pressure marketing environments | Michael Licenblat, CSP
How do you bounce back fast when markets are tough? In this episode of #ThoughtLeaderConversations, V2's Head of Strategy Roger...
![Neuro-marketing for power selling | Edie Raether, CSP](https://static.wixstatic.com/media/3d3a22_b9bb55c35fcb41b586e6810a72cf5c75~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/3d3a22_b9bb55c35fcb41b586e6810a72cf5c75~mv2.webp)
Roger Courville, CSP
Sep 2, 202431 min read
Neuro-marketing for power selling | Edie Raether, CSP
How is neuro-marketing different than traditional marketing? How does this relate to the science of attention? And how might you use this...
![How smart marketers create career success | Debbie Peterson, CSP](https://static.wixstatic.com/media/3d3a22_eb9d41222ae24d71ba66b432f92ad0a9~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/3d3a22_eb9d41222ae24d71ba66b432f92ad0a9~mv2.webp)
Roger Courville, CSP
Aug 22, 202428 min read
How smart marketers create career success | Debbie Peterson, CSP
As you’ll hear from today’s guest, there are billions of dollars on the table for companies that tap the talents of their women and...
![How being curious in conversations allows you to better connect | Lou Diamond, CSP](https://static.wixstatic.com/media/3d3a22_68470e0f5d674bf1bae8d11d2908e29e~mv2.png/v1/fill/w_454,h_322,fp_0.50_0.50,q_95,enc_auto/3d3a22_68470e0f5d674bf1bae8d11d2908e29e~mv2.webp)
Roger Courville, CSP
Aug 16, 20241 min read
How being curious in conversations allows you to better connect | Lou Diamond, CSP
In this short snippet of our full conversation with Lou Diamond, CSP on " The art of connecting , " Lou dives into how being curious and...
![The art of connecting | Lou Diamond, CSP](https://static.wixstatic.com/media/3d3a22_c038bc312fa64ae59be7010479d8d355~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/3d3a22_c038bc312fa64ae59be7010479d8d355~mv2.webp)
Roger Courville, CSP
Aug 7, 202431 min read
The art of connecting | Lou Diamond, CSP
Isolation, disconnection, superficiality. We know the challenges. It's why we also instinctively recognize the good news -- that in...
![Launching and B2B marketing in European markets | Mireia Fontbernat](https://static.wixstatic.com/media/3d3a22_82b071f0b46e4ecab24ad549e5219f51~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/3d3a22_82b071f0b46e4ecab24ad549e5219f51~mv2.webp)
Roger Courville, CSP
Jul 31, 202443 min read
Launching and B2B marketing in European markets | Mireia Fontbernat
How should American organizations launch in Europe? What nuances of B2B marketing should they consider?
![](https://i.ytimg.com/vi/O22b4gwDprY/maxresdefault.jpg)
![Accelerate bookings with marketing engine visibility | Veronica Puailoa, ProfitEngineGroup.com](https://i.ytimg.com/vi/O22b4gwDprY/maxresdefault.jpg)
Roger Courville, CSP
Oct 25, 202328 min read
Accelerate bookings with marketing engine visibility | Veronica Puailoa, ProfitEngineGroup.com
Why would sales care about a marketing metric? And when marketing people say “marketing measurements,” what do they even mean? The good...
bottom of page